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Inside Beat: Winter Wrap https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469076402835-GAAROKBWYBP2QSTV8G1F/633_dsc_6288f.jpg Portfolio - Inside Beat: Winter Wrap https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469076403294-GITEROHNC72DHF0BYY3I/634_dsc_6300f.jpg Portfolio - Inside Beat: Winter Wrap http://www.daniellekgonzalez.com/portfolio/2016/7/21/halloween-fashion-shoot monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075118055-PYWBFN06NQP8TROCPWPX/witchlayoutfinal.jpg Portfolio - Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075130691-CXOTDI8C4BP98GD2Y6LC/witch1.jpg Portfolio - Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075130662-G0IRWSGBTUMOWND9I91J/witch2.jpg Portfolio - Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075132264-UCAF8ZF2N2UFGEDEB0SE/witch3.jpg Portfolio - 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Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075203112-FH12TF9B06I8RT26QY0L/zombie3.jpg Portfolio - Halloween Fashion Shoot http://www.daniellekgonzalez.com/portfolio/category/storytelling monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/writing monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/press monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/social+media monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/content monthly 0.5 http://www.daniellekgonzalez.com/portfolio/tag/feature monthly 0.5 http://www.daniellekgonzalez.com/writing-1 daily 0.75 2025-03-03 http://www.daniellekgonzalez.com/page33 daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/723b5ebb-c16d-40f0-a6d3-b669ab58d305/2024+Headshot+B.jpg About - About Me... I have 9+ years experience working in content, marketing and e-commerce roles in the media and retail industry, specializing in beauty. Fluent in Spanish and skincare. My career began as shopping editor for HuffPost where I interviewed celebrities and experts, spearheaded email and social media campaigns and probably tried every product deemed trendy by the internet. Pivoting brand side, I worked on creative campaigns & digital strategy for Clase Azul Mexico on its journey to becoming the first Mexican luxury house. Returning to my beauty roots, I currently work as a Digital Storyteller for L’Oréal, helping our brands tap into culture and engage with audiences through consumer-centric messaging, creative direction and social-first tactics. https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/2e96a0b5-ddbc-46b9-aa44-176490b75d61/Career+Timeline.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.daniellekgonzalez.com/mywork daily 0.75 2026-07-08 http://www.daniellekgonzalez.com/press daily 0.75 2025-03-03 http://www.daniellekgonzalez.com/home daily 1.0 2026-07-08 https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/720d8f27-fcfa-43f8-9e06-1244ad597047/2024+Headshot+A.jpg Home - Danielle goNZALEZ Writing | Content | Social Former shopping editor turned beauty enthusiast, digital storyteller and content strategist with 9+ years experience working in media, e-commerce and retail. Fluent in Spanish and Skincare. https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/ccdcf1c9-ee1e-41fa-974d-8715673a0f7d/Image+%2816%29.jpg Home - Writing Reporting on double-cleansing since 2019 Covering Amazon dupes, gift guides, product launches Interviewing dermatologists, makeup artists & celebrities HuffPost https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/995e035a-c8c9-4385-9c95-4dd24ca05323/Image+%2817%29.jpg Home - content strategy Ideated sponsored content for your favorite DTC brands Copywriting in English & Spanish for global campaigns Building campaign calendars & creative briefs In The Know, Clase Azul Mexico https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/fa58fcbf-9bd7-4582-bec7-b4eb81b74bc8/Shot04_1256_Main.jpg Home - Storytelling Driving brand love by translating social and cultural insights into consumer-centric messaging, creative campaigns and trending content across U.S. brand Owned Social, Advocacy & Influencer and Marketing for CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science. L’Oréal http://www.daniellekgonzalez.com/content daily 0.75 2025-03-03 http://www.daniellekgonzalez.com/storytelling daily 0.75 2026-05-05