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Inside Beat: Winter Wrap https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469076402835-GAAROKBWYBP2QSTV8G1F/633_dsc_6288f.jpg Portfolio - Inside Beat: Winter Wrap https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469076403294-GITEROHNC72DHF0BYY3I/634_dsc_6300f.jpg Portfolio - Inside Beat: Winter Wrap http://www.daniellekgonzalez.com/portfolio/2016/7/21/halloween-fashion-shoot monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075118055-PYWBFN06NQP8TROCPWPX/witchlayoutfinal.jpg Portfolio - Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075130691-CXOTDI8C4BP98GD2Y6LC/witch1.jpg Portfolio - Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075130662-G0IRWSGBTUMOWND9I91J/witch2.jpg Portfolio - Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075132264-UCAF8ZF2N2UFGEDEB0SE/witch3.jpg Portfolio - 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Halloween Fashion Shoot https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/1469075203112-FH12TF9B06I8RT26QY0L/zombie3.jpg Portfolio - Halloween Fashion Shoot http://www.daniellekgonzalez.com/portfolio/category/storytelling monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/writing monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/press monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/social+media monthly 0.5 http://www.daniellekgonzalez.com/portfolio/category/content monthly 0.5 http://www.daniellekgonzalez.com/portfolio/tag/feature monthly 0.5 http://www.daniellekgonzalez.com/writing-1 daily 0.75 2025-03-03 http://www.daniellekgonzalez.com/page33 daily 0.75 2026-11-06 https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/723b5ebb-c16d-40f0-a6d3-b669ab58d305/2024+Headshot+B.jpg About - About Me... I am a beauty editor turned creative strategist with 10 years connecting search, social, and culture to shape brand voice, content, and storytelling across luxury brands and dermatological beauty. My career began as shopping editor for HuffPost where I interviewed celebrities and beauty experts, spearheaded email and social media campaigns and probably tried every product deemed trendy by the internet. Pivoting brand side, I worked on global creative campaigns & digital strategy for Clase Azul Mexico on its journey to becoming the first Mexican luxury house. I returned to my beauty roots at L’Oréal’s dermatological division, home to brands like CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science. I navigated the transition from traditional SEO to GEO/AEO content and currently lead digital storytelling to help our brands and tap into culture and engage with audiences through consumer-centric messaging, creative direction and social-first tactics. http://www.daniellekgonzalez.com/mywork daily 0.75 2026-10-20 http://www.daniellekgonzalez.com/press daily 0.75 2025-03-03 http://www.daniellekgonzalez.com/home daily 1.0 2026-11-06 https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/720d8f27-fcfa-43f8-9e06-1244ad597047/2024+Headshot+A.jpg Home - Danielle goNZALEZ Writing | Content | Social Strategy Beauty editor turned creative strategist with 10 years connecting search, social, and culture to shape brand voice, content, and storytelling across luxury brands and dermatological beauty. Fluent in Spanish and skincare. https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/fa58fcbf-9bd7-4582-bec7-b4eb81b74bc8/Shot04_1256_Main.jpg Home - Storytelling Driving brand love by translating social and cultural insights into consumer-centric messaging, creative campaigns and trending content across U.S. brand Owned Social, Advocacy & Influencer and Marketing for CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science. Partnerships include; NBA, Target and Love Island USA. L’Oréal https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/995e035a-c8c9-4385-9c95-4dd24ca05323/Image+%2817%29.jpg Home - SOCIAL & content strategy Ideated sponsored content for your favorite DTC brands Copywriting in English & Spanish for global campaigns Building campaign calendars & creative briefs In The Know, Clase Azul Mexico, L’Oréal https://images.squarespace-cdn.com/content/v1/57885e8644024307612af41f/ccdcf1c9-ee1e-41fa-974d-8715673a0f7d/Image+%2816%29.jpg Home - Writing Reporting on double-cleansing since 2018 Covering Amazon dupes, gift guides, product launches Interviewing dermatologists, makeup artists & celebrities HuffPost, Yahoo, Freelance http://www.daniellekgonzalez.com/content daily 0.75 2026-10-20 http://www.daniellekgonzalez.com/storytelling daily 0.75 2026-09-15