About Me...
I am a beauty editor turned creative strategist with 10 years shaping brand voice, insight-driven social campaigns and cultural storytelling across luxury brands and dermatological beauty.
My career began as shopping editor for HuffPost where I interviewed celebrities and experts, spearheaded email and social media campaigns and probably tried every product deemed trendy by the internet. Pivoting brand side, I worked on creative campaigns & digital strategy for Clase Azul Mexico on its journey to becoming the first Mexican luxury house.
Returning to my beauty roots, I currently work as a Digital Storyteller for L’Oréal, helping our brands tap into culture and engage with audiences through consumer-centric messaging, creative direction and social-first tactics for our dermatological skincare and haircare brands.
EXPERIENCE
Loreal
Digital Storyteller for CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science
SEO/GEO Content for Loreal Dermatological Beauty division
Clase Azul Mexico
Digital Strategy
Content Project Management
HuffPost
Beauty Editor
EDUCATION
Marist College - New York
Class of 2020
M.A. Integrated Marketing Communications
Rutgers University - New Brunswick
Class of 2017
B.A. Journalism & Media Studies
Minors: Visual Arts, Spanish, Digital Communications
Cornell - New York
C.E. Social Media Marketing, 2025
SVA - New York
C.E. Graphic Design