About Me...
I have 8+ years experience working in content, marketing and e-commerce roles in the media and retail industry, specializing in beauty. Fluent in Spanish. Passionate about beauty trends, consumer behavior and building digital strategies for new and emerging markets.
My career began as shopping editor for HuffPost where I interviewed celebrities and experts, spearheaded email and social media campaigns and probably tried every product deemed trendy by the internet. Pivoting brand side, I worked on creative campaigns & digital strategy for Clase Azul Mexico on its journey to becoming the first Mexican luxury house.
Returning to my beauty roots, I currently work as a Digital Storyteller for L’Oréal, helping our brands tap into culture and engage with audiences through consumer-centric messaging and social-first tactics.
CAREER HIGHLIGHTS
First Digital Storyteller for the Dermatological Beauty division at L’Oréal
Broke affiliate revenue records my second year at HuffPost
Interviewed Mindy Kaling for HuffPost
Youngest female Managing Editor of The Daily Targum, one of the few remaining collegiate daily newspapers
EXPERIENCE
L’Oréal: Digital Storyteller
Clase Azul Mexico: Content Project Manager, Digital Communications Strategy Manager
Yahoo: Sr. E-Commerce Partnerships Associate
HuffPost: Associate Commerce Editor
EDUCATION
Marist College - New York
Class of 2020
M.A. Integrated Marketing Communications
Rutgers University - New Brunswick
Class of 2017, 3.4 GPA
B.A. Journalism & Media Studies
Minors: Visual Arts, Spanish, Digital Communications
SVA - New York
C.E. Graphic Design
Cornell - New York
C.E. Social Media Marketing
SKILLS
Fluent in Spanish
Content Strategy & Creation
Social Media Storytelling
Reporting, Blogging, Newsletter