Danielle goNZALEZ
Writing | Content | Social Strategy
Beauty editor turned creative strategist with 10 years shaping brand voice, insight-driven social campaigns and cultural storytelling across luxury brands and dermatological beauty.
Fluent in Spanish and skincare.
Storytelling
Driving brand love by translating social and cultural insights into consumer-centric messaging, creative campaigns and trending content across U.S. brand Owned Social, Advocacy & Influencer and Marketing for CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science. Partnerships include; NBA, Target and Love Island USA.
L’Oréal
SOCIAL & content strategy
Ideated sponsored content for your favorite DTC brands
Copywriting in English & Spanish for global campaigns
Building campaign calendars & creative briefs
In The Know, Clase Azul Mexico, L’Oréal
Writing
Reporting on double-cleansing since 2018
Covering Amazon dupes, gift guides, product launches
Interviewing dermatologists, makeup artists & celebrities
HuffPost, Yahoo, Freelance