Danielle goNZALEZ
Writing | Content | Social Strategy
Beauty editor turned creative strategist with 10 years connecting search, social, and culture to shape brand voice, content, and storytelling across luxury brands and dermatological beauty.
Fluent in Spanish and skincare.
Storytelling
Driving brand love by translating social and cultural insights into consumer-centric messaging, creative campaigns and trending content across U.S. brand Owned Social, Advocacy & Influencer and Marketing for CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science. Partnerships include; NBA, Target and Love Island USA.
L’Oréal
SOCIAL & content strategy
Ideated sponsored content for your favorite DTC brands
Copywriting in English & Spanish for global campaigns
Building campaign calendars & creative briefs
In The Know, Clase Azul Mexico, L’Oréal
Writing
Reporting on double-cleansing since 2018
Covering Amazon dupes, gift guides, product launches
Interviewing dermatologists, makeup artists & celebrities
HuffPost, Yahoo, Freelance